Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) Position on Cold Email

This document is focused on deceptive practices to deploy Cold Email communications that mimic or appear to be one-to-one communications, but in reality are considered spam. In email marketing terms, a “Cold Email” is an unsolicited email from otherwise legitimate, identifiable senders that tries to create a business relationship, a sale, a business opportunity, or other professional benefit from a recipient who has no prior relationship, connection, or consent with the sender or business.